Expert in developing and directing comprehensive strategic communication programs ·
Specialization in media and community relations · Extensive event management experience ·
Demonstrated leadership, team building and mentoring abilities · Entrepreneurial, innovative thinker
Proactively communicate the City of Amarillo’s mission, message, goals, and activities to its
citizens, visitors, and employees
Plan, coordinate, manage and direct all aspects of the City of Amarillo’s communications, media relations, marketing, and public relations programs.
Provide counsel as a member of the senior leadership team in regular strategy sessions to cast the vision for intentional, proactive communication of the City narrative.
Supervise, mentor and guide a team of professionals in representing the City of Amarillo to its stakeholders and the public, including creating communication campaigns, monitoring public opinions, and handling organizational branding and marketing efforts.
Manage relationships with media outlets and stakeholder groups, oversee City of Amarillo social media presence, participate in speaking engagements, and coordinate special events.
Chief Operating Officer
2017 – 2019
Responsible for the design, implementation, management, and success of the company’s
nationwide business development and franchising program
Planned, developed, coordinated and directed all communication programs and strategies directly contributing to the success of the company.
Reviewed, interpreted and navigated complex legal and statutory requirements related to nationwide franchising.
Ensured consistent communication and guidance to all franchise owners regarding company operations and standards.
Director of Public Affairs
2012 – 2016
U.S. Department of Veterans Affairs
National Veterans Sports Programs & Special Events
Provided direct leadership and guidance for the public affairs programs for multiple nationally and
internationally attended sports competitions and clinics for disabled Veterans
Developed and executed strategic communication plans to promote the programs, goals, and impacts of the events.
Presented to national, state, and local organizations and media as the official spokesman for several national and international programs.
Nurtured relationships with national media contacts and pitched positive, impactful stories to promote the events.
Public Affairs Officer
2009 – 2012
Eastern Colorado Health Care System
Eastern Colorado Health Care System
Served as a member of the Executive Team, directing the public affairs activities for a multistate regional healthcare system
Created and directed programs to disseminate information to Veterans and other stakeholders including congressional reports, interactive forums, and health fairs.
Worked closely with regional and local media and partner organizations to develop successful community outreach events, communication plans, and strategic initiatives.
Arranged and conducted briefings and tours of the facilities and programs for stakeholder groups.
Director of Development
2007 – 2009
Paralyzed Veterans of America
Created and managed the organization's first communication campaigns to increase regional
Advanced the media and donor relations efforts through newsletter articles, website updates, promotional events and other communication efforts.
Meet with prospective donor groups to establish effective and mutually beneficial relationships.
Successfully directed campaigns to fund the organization’s national level events including an annual giving effort that significantly increased long-term donations.
Senior Airman (E-4)
1998 – 2002
United States Air Force
Honorably discharged Veteran with multiple deployments and awards directly related to
leadership, ethical decision making, and selfless service
Deployed multiple times and successfully led mission-critical troop and supply movements in support of active combat operations in the Middle East.
Honored with numerous commendations and awards including five Air Force Achievement Medals, the most awarded to any four-year Airman in United States Air Force history.
JORDAN D. SCHUPBACH
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