Who am I?

Personal Details

  • Name: Jordan Schupbach
  • Location: Amarillo Texas
  • Email: jordan@jordanschupbach.com
  • Website: www.jordanschupbach.com
  • Twitter: @jordanschupbach

I’m a communications executive specializing in developing and directing comprehensive strategic communication programs. I have extensive stakeholder relations experience and demonstrated leadership, teambuilding and mentoring abilities. I’m also a husband and father, a Chicago Cubs fan, a live music lover and a coffee addict. I like motorcycles and Texas country music. I’d rather effect change than sit still.

My Professional Background

Work Experience

2019 - Present

City of Amarillo

Director of Communications

Proactively communicate the City of Amarillo’s mission, message, goals and activities to its citizens and to its employees

  • Plan, coordinate, manage and direct the City of Amarillo’s communications, media relations, and public relations functions
  • Responsible for effective and innovative utilization and management of City social media outlets and web outlets
  • Report to emergency scenes and coordinate media response; act as Communications Manager during disasters and public emergencies.
  • Participate with senior leadership in regular strategy sessions to cast the vision for intentional communication of the City narrative.

2017 - 2019

Footprints Floors

Chief Operating Officer

Responsible for the design, implementation, management and success of the company’s nationwide business development and franchising program

  • Senior advisor to the CEO on all matters related to the successful operation and growth of the company
  • Planned, developed, coordinated and directed all communication products directly contributing to the success of the company
  • Reviewed, interpreted and navigated complex legal and statutory requirements related to nationwide franchising
  • Continually monitored and evaluated social media and web analytics, marketing products and communication programs for efficiency and efficacy

2012 - 2017

U.S. Department of Veterans Affairs

Director of Public Affairs

Provided direct leadership and guidance for the public affairs programs for multiple nationally and internationally attended sports competitions and clinics for disabled Veterans

  • Authored, implemented and managed the annual NVSP&SE Public Affairs Plan including guidance on all media outreach, social media plans and community engagement
  • Developed, evaluated and disseminated website and social media content and print products to assure all audiences were aware of events and impacts
  • Routinely advised senior VA officials including the Secretary regarding communication impacts on programs and departments
  • Presented to national, state and local organizations and press as the official spokesman for several national and international programs
  • Recruited, mentored and evaluated public affairs staff, community organizations and agency partners for special project teams

2009 - 2012

U.S. Department of Veterans Affairs

Public Affairs Officer

Served as a member of the Executive Team, directing the public affairs activities for this multi-state regional healthcare system

  • Designed and implemented the first official policies and procedures to guide all public affairs activities
  • Created and directed programs to disseminate information to Veterans and other stakeholders including congressional reports, interactive forums and health fairs
  • Worked closely with regional and local media and partner organizations to develop successful community outreach events, communication plans and strategic initiatives
  • Certified in National Incident Management System for Advanced Public Information Officers at the Department of Homeland Security Center for Domestic Preparedness

2007 - 2009

Paralyzed Veterans of America

Development Director

Created and managed the organization’s first communication campaigns to increase regional income-producing efforts

  • Designed and managed individual campaigns to reach the entire four-state region served by the office
  • Advanced the media and donor relations efforts through newsletter articles, website updates, promotional events and other communication efforts
  • Successfully directed campaigns to fund the organization’s sponsorship of national level events and an annual giving campaign that increased donations by 87% in the first year

1998 - 2002

United States Air Force

Senior Airman

Honorably discharged Veteran with multiple deployments and awards directly related to leadership and service

  • Honor graduate from Basic Training (top 3%) and early promotion to Senior Airman
  • Deployed multiple times and successfully led mission-critical troop and supply movements in support of active combat operations in the Middle East
  • Honored with numerous commendations and awards including five Air Force Achievement Medals, the most awarded to any four-year Airman in United States Air Force history

My Education


- 2007

Illinois State Univerity

B.S. Public Relations (m. Sociology)

Heavily focused on research and studies of communication theory, this program prepared me to plan, execute and evaluate communication between an organization and its stakeholders, monitor the organization’s environment and counsel executive management on policy and programs. I graduated cum laude, prepared to help my employers improve the quality and efficacy of communication among themselves, their employees and their community.

What I've done

Awards & Recognitions

Certificate of Special Congressional Recognition

U.S. Congressman Ed Perlmutter, CO-7

Outstanding Service Award

United Veterans Committee of Colorado

Certificate of Special Recognition

U.S. Department of Veterans Affairs

Certificate of Commendation

U.S. Department of Veterans Affairs

Numerous Military Citations and Awards

U.S. Department of Veterans Affairs